Marketing Plan
We will take an aggressive and fast approach to our marketing strategy. Upon the launch of our platform, the majority of our users will range from ages 24-70 nationally. Since Millennial and Gen Z always make decisions, whether purchasing or social, based on social media (such as Facebook, Instagram, Snapchat, Pinterest, Reddit, Twitter), we will have a heavy online marketing presence. Our multifaceted approach includes Beta testing, including Social Media influencers, brand ambassadors, viral marketing challenges and campaigns, as well as social media ads.
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